Yesterday I filled out an application to apply for a job. This was a relatively prestigious firm and as I was creating my resume and cover letter I thought of something interest. Why was I staring at so many templates and example resumes. The whole point of this world and especially marketing is to stand out, be yourself. In order to be different from everyone else I had to write with voice, my voice. I talked with words and structure that fits me.
There is no point in trying to sound better than everyone else by using the same words, sentence structure, format and white space. Do something different, change it up. If you don't, you will work for a company or with clients that want resume you, not the true you. Save yourself the headache and conflict, be yourself and you will find those people who want you.