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Social Media Marketing

It's Not a Sign, It's Good Advertising

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It's Not a Sign, It's Good Advertising

Recently, in conversation with a friend it was mentioned that she/he/they saw something on Facebook. (Sorry, at this point I cannot for the life remember who I talked to about this or exactly what the finer points were.) They saw it as a sign, that maybe they should pursue something they had been thinking about. 

As a online marketer, I saw it as an algorithm. Wait..that doesn't sound cool. 

I saw it as the evolution of our business/marketing environment to provide catered, unique content.

A little fluffy, but better.

Isn't it funny though? Companies, search engines, and social medias have now become so advanced that we can now offer each individual person unique content and advertising. Somehow, the message hasn't been relayed to the general public. So now shopaholics, eager travelers and clueless elderly every day are thinking life/god/spaghetti monsters, are telling them to take that next step, "buy the stupid thing!"

We have all seen it. The people who can't stop talking about how they want to travel and suddenly they see Facebook ads about trips to Italy. Or the person who wants to diet all the time constantly seeing new programs. It really isn't a bad thing because now you don't have to sit through messages you don't care about. 

The next time you see a sign from life. Take a step back. Is it a sponsored Facebook post? Google advertising? Or do those Twitter cards seem oddly specific? If so, it is not a sign from life. It is good advertising. 

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5 Free Marketing Tools & Apps for any Small Business

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5 Free Marketing Tools & Apps for any Small Business

Marketing is easier than ever, but it is also confusing as ever. So many tools exist and hundreds of companies have created marketing solutions to make your marketing campaign easier to track and more effective. It's hard to know which one is right for your team and your business.

Every business and its team will have its own preferences on tools, but the best way to figure out which is best for you is to use free tools to give you an introduction and sometimes these tools are all you need! I created a list of free tools that can introduce and power your marketing campaign.

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Fixing the Marketing Industry: My Plea to Marketers Everywhere

Jaosn Khoo - Plea for Honest Marketing

Marketing is an industry that is littered with con-artists and get rich quick business schemes. It's sad really, to tell people that I have chosen Marketing to be my life's career and be applauded with skeptical looks and half hearted congratulations. As glamorous as commercials make it out to be, public sentiment is far from accepting. I don't blame the opinion. Everyday businesses shell out thousands for fancy websites, slick social media sites, and, my all time favorite, corporate branding without receiving any actual results. It's quite depressing because with Marketing being a tidal wave of an investment, many businesses become traumatized and scarred after their first failure.

Be a Marketing Firm/ Not A Design Agency

To those who are thinking about hiring a Marketing firm or if you are thinking about starting your own Marketing company remember this: Marketing is not creating a website, logo, and fliers. If that is all you are doing then really you are a Design Agency. Hint, if a marketing company automatically offers a branding package of business cards, fliers, brochures, folders, website, etc. they are not properly marketing for you, they are just milking their profits. Why do I say this? Because if a business is properly conducing a thorough marketing campaign, they should first look if brochures and folders are the proper marketing material for your business. Some businesses, like fashion companies DO NOT need this.

Marketers are obligated to help their consumer create strategies that bring in results. If certain strategies do not work, then adjust and execute again. The essence of marketing is to stand out and get noticed.

What I mean by Marketing Strategy

I realize that strategy may sound vague so let me clarify. Strategies should sound like the following:

"We know our target customer resides here, they use the following social medias, their purchasing habits are this, this is what they like, therefore we are creating this program to capitalize and increase the flow of that particular demographic. "

In addition, if you don't have data to track this then it doesn't count. There needs to be SOME indication of increased customer flow.

There is no simple formula, no algorithm, only focused customization.

Jason Khoo - Plea to Honest Marketing

How to be an Effective & Honest Marketer

What I  tell my clients and partners, by the end of a contract or time period, if all fails and all our plans will crash and burn there is one thing that you will receive at the end of this. A better understanding of your business, your environment, and your target market. As marketers we are lucky to have the tools to be able to analyze the smallest intricacies and the most intriguing of demographic patterns.

So for all those marketers out there please remember, don't ruin it for those like me who are putting their heart and soul into marketing. Do it honestly, do the research, get results.

*Note: Check out Tom Fishburne - Makes great Content Marketing Cartoons.

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Why Your Social Media Isn't Working

Jason Khoo - The Secret to Social Media Success

Social Media this, Facebook that, Instagram there! Social Media is the new cool kids in town and like any cool kids, we're all tired of hearing about it. Often you hear, "It's so easy to start.", "The potential is unmatched", and my favorite, "All the successful (cool) businesses are doing it." Now don't get me wrong, Social Media is an extremely important channel of marketing, but it isn't everything. After two years of managing social media campaigns one thing has become apparent. We are all focusing on the wrong thing, or most of us. Social Media is not the answer. It's content! 

What is This Content Marketing

The world of marketing is starting to jump on this buzzword and if you haven't jumped on, you should. Content Marketing is the general concept of marketing centered on the idea that you publish information and value to consumers.

Example: Nike

Nike does this exceptionally. (Quick Fun Fact: For the last 10 years I have ONLY purchased Nike shoes ---- Talk about being a lifetime customer!) 

Anyways back on point, Nike conducts marketing based on hiring superstar athletes to made beautiful ads and commercials. Beyond that though, Nike publishes great content. On YouTube they hire their athletes to create videos on how to play better basketball, how to run faster, what to wear to optimize your play. Nike takes it upon themselves to educate and immerse the customer in the sporting world. They hold marathons, create communities of runners, and even support Nike Fanboys who collect shoes. (I'm not one of them I promise!!! I actually buy shoes for walking and sports.)

Jason Khoo: Content Marketing - Nike

So the reason why I am bringing up Nike is because it is relevant and a great example. Social Media, Email Marketing, Mobile Marketing, and other channels are USELESS if you don't have anything to say. If all you can talk about is your specials and that your store is on the corner of this avenue and that street, nobody cares. Be a dinner guest or a date that has class, a story to tell.

Have To Conduct Content Marketing

I've tried doing marketing for companies that would NOT commit to content and let me tell you, it gets pretty difficult. You have nothing to talk about, no one wants to listen, and its pretty much Social Media silence. It's just as awkward and frustrating as having nothing to talk about with your date.  To truly market and engage your customers you need to add value to their life.

If you are saying to yourself, "What do I even talk about?" Think back to those childhood cartoons and remember, everyone has a story, everyone has something to say. If your client or business sells stuffed animals talk about how to properly take care of them or create stories for each model. If your client likes to paint, talk about the creative process, the story of the artist, or even talk about the power of colors.

Have Something to Say

Everyone has something to say, it's up to you as the marketer or business owner to look inside and find your story.

To end this talk about Content Marketing, I want to say, "Stop talking if you have nothing to say." Stop the constant Social Media Marketing if you don't have anything to talk about, PLEASE!

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A Long Time Coming

Jason Khoo - A Long Time Coming

It's been two years since I officially started my dive into Marketing. For those two years I told myself that I would hold nothing back, that I was going to become a great Marketer. No Shortcuts, No Shadiness, No Cheating. Only Hard Work and Honest Marketing.

It's the end of my Summer in two weeks. This Summer I tried something new and shut myself up in my room every day (of course with the occasional road trip or day off) and studied, practiced, and read up on everything Marketing. I didn't let myself have any distractions, no part time jobs, no internships, no getaways. Twitter, Facebook, and Instagram were devoted to following the leading Marketers (Gary Vaynerchuk, Brian Clark, Seth Godin) and their Content.

After the three months,  with continual practice and execution I have more confidence in my knowledge of Marketing.During this period I have started to form opinions, interesting topics for debates, and a need to communicate with others so that I'm not just some quite geek locked up in his parent's room. On top of that, if you are a Marketer, you know that a blog is extremely important. So here it is, my blog.

I always leave time to help, interact and communicate with people. I love to learn and I love to help people learn. So if your a novice or a leading expert who thinks I'm a total idiot who has it all wrong, Let me know :)

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