Business is tough. Online Marketing might be tougher.
It is no secret that the internet is changing the way consumers interact with businesses. More and more customers want to order through mobile apps, find information easily through websites, and spend an afternoon shopping from home. Things are different and businesses are being forced to change or pack up. Changing with the time though is much easier said than done. There are way too many topics, too many fields of thought to keep track of everything. Social Media, Search Engine Optimization, Blogging, Website Design, Link Building are just a few of these different internet strategies that are required for online success.
As a small business without a corporate marketing budget, there are many things that you can do to stay competitive in the online world. These all revolve around local strategy.