Viewing entries in
Social Media

4 Great Marketing Books to start 2015

Comment

4 Great Marketing Books to start 2015

Originally posted on Ron Wave Design Blog 

At the end of the day, books are probably one of the most effective sources for new information and knowledge sharing. They allow for a more thorough explanation of new skills rather than the short articles and videos that exist online. Thousands of business books are published every year and to be honest, its really difficult to sift through all of the mess. I've compiled a list of Marketing books that I have read over the last year and shortlisted 5 of my favorite. Note that these are not necessarily published in 2014.

Jason Khoo - Jab Jab Jab Right Hook

1. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Written by Social Media Marketing evangelist Gary Vaynerchuk, this marketing book is one that is a must have for all social media marketers. Gary combines his incredible success with his own family business, Wine Library, and the hands on experience with his media agency, VaynerMedia to create a complete social media tutorial. No social media is spared as he takes you through all the large social media platforms. Inserted are specific steps and examples that puts everything into perspective. The cherry on top is the aesthetically pleasing photos and color he uses throughout he text. It feels less like a textbook and more like a magazine!

Jason Khoo - Web Analytics 2.0

2. Web Analytics 2.0 by Avinash Kaushik

We live in a world of data now. Avinash Kaushik's book Web Analytics 2.0 is a refreshing read that presents complex theories in simple easy steps that will make you wonder how you didn't understand any of this. No matter which Web analytics tool you use, Avinash probably knows it better than you! Utilizing a language that mere mortals like you and me will understand, Avinash doesn't delve into the jargon. The book reads as a professional conversation, one that respects both sides and the common goal. With examples and multiple supplemental chapters, this book puts you the fast track to analytics success!

Jason Khoo - Made to Stick

 

3. Made to Stick by Chip Heath & Dan Heath

Made to Stick is a personal favorite of mine. Every chapter completely changes how you approach the simplest marketing messages you send. By following a simple acronym SUCCESs, these brothers add a Gladwell-esque type of analysis into every message that your business sends out. This marketing book is definitely one that requires more than one read and it will offer a complete overhaul in the ways you develop what you know about marketing. They back up their theories with relevant anecdotes and eye opening research. I recommend this to anyone who would like to really work on the way they craft and write their marketing message.

Jason Khoo - Epic Content Marketing

4. Epic Content Marketing by Joseph Pulizzi

Despite the cheesy cover, this book was one of the most thorough books I've read. Providing calendars, corporate case studies, and team dynamics that support a successful Content Marketing team, Joe Pulizzi lays out a step by step plan on how to get it done. Pulizzi brings a view of Content Marketing that plunges you out of the blubbery abstract discussions of Content Marketing and into a tangible, solid concept. With a transparent intent, Pulizzi holds nothing back. Once finished with this marketing book you will feel like you experienced the life of Content Marketing and now understand its complete history!

This list makes up my favorite reads of the year 2014 and I highly recommend any of these books  to anyone who wants to really understand the field of marketing. Trust me, get one of these books and you will find yourself bubbling with new ideas! Please comment below if I didn't include a book that you loved because I am a proud Barnes and Nobles member and I love increasing my personal library!

Comment

5 Free Marketing Tools & Apps for any Small Business

Comment

5 Free Marketing Tools & Apps for any Small Business

Marketing is easier than ever, but it is also confusing as ever. So many tools exist and hundreds of companies have created marketing solutions to make your marketing campaign easier to track and more effective. It's hard to know which one is right for your team and your business.

Every business and its team will have its own preferences on tools, but the best way to figure out which is best for you is to use free tools to give you an introduction and sometimes these tools are all you need! I created a list of free tools that can introduce and power your marketing campaign.

Comment

Comment

3 Thoughts to Jostle the Marketing Mind

Jason Khoo: 3 Thoughts to Jostle the Marketing Mind

This summer I devoted myself to honing my skills and learning the vast unknown of marketing. I decided to not pursue any internships or jobs. I thought it more beneficial to learn marketing by studying and applying what I learned on my own.

It was a gamble and a little hard, especially when all my peers went off to their internships or jobs with Google, Deloitte, EY, and other big companies. It has been almost 2 months and the following documents what I have learned during that time.

This is made especially for those who are just entering into the world of marketing and don’t really know what is going on.

1. Social Media can be all the schooling you need.

I use to think that in the online sphere, there was only so much you could learn. Why would anyone teach other people how to do their job?

I figured out during finals week of the Spring semester that I was completely wrong. When it came to study for my Market Research class, I found myself a little screwed. We had no textbook and also a complicated software, SPSS, that we were going to be tested on.

Beyond the software intricacies, there were algorithms, formulas, and processes that you had to understand in order to properly manipulate the data. Of course, like any college student, I could not for the life of me remember anything the professor talked about all semester.

Thus I decided to see if YouTube might have any videos. I was happily surprised. There were hundreds! Within 3 days I learned more than we did in the entire semester and when the final came around I was good to go.

After this experience, I told myself, if there were videos online teaching topics even about high powered, expensive software then I definitely can expand my knowledge of marketing on my own. So for the last two months, with the help of Twitter, YouTube, and tons of books I have exponentially grown my comfort ability and confidence in Marketing.

If you want any recommendations for people to follow, message me and I can give you a list.

2. Marketing is too Inter-Connected to just know One section

I am a huge basketball junkie. I watch, play, read, and train basketball. So for this section I am going to use Basketball as a comparison.

Throughout my educational career, especially my college years, my peers have continually explained to me it is pointless to know everything, just know one thing. With that being said, I disagree with that statement.

Marketing is a vast network of many trades that are extremely different and intricate. There is the coding side of Web Design and SEO, the analytics side of Market Research, and creative side of Campaign Creation. However, they are not so different that they should be taken in isolation. [Here is where the basketball analogy starts] There is a saying in the NBA, that the minimum to get into the NBA is to be a shooter. Every team needs a shooter.

I thought about that statement and I've realized that it holds true if you want to reach the bare minimum. If your a shooter, you have to rely on other players to get you open, to get you the ball, to get the rebound, and to play defense. If all you can do is shoot, pretty much you won’t be playing much. The best players and even just the role players have AT LEAST 2 — 3 skills.

When we take a look at players like Kobe and LeBron, they are widely seen as the top two players in our generation. These two can shoot, dribble, rebound, command teammates, pass the ball, and play defense. Though it might seem unfair to compare to the two most iconic players in the league, they are the most recognizable and appropriate for the comparison. However, the hundreds of other players who make it to the NBA are required to have all these talents as well. To think you can make it to the highest stage by only knowing one skill, you won’t make it. So if you want to be great at what you do, you better start learning multiple marketing disciplines.*

That being said though, what you will be happy to know, once you learn more and more of the different areas of marketing, it becomes easier and easier to learn. Everything is so interrelated that the time it takes to grasp concepts is much quicker.

*In a future post I will explain the inter-connectedness in further detail

3. Social Media isn't the future, it’s Content Marketing

Content Marketing is a concept that really is not new, it just finally has a term associated with it. Content Marketing is essentially publishing and marketing information, facts, stories, and anything people generally find interesting.

Every business does it, but how effective a certain business varies widely.

My favorite example, is the LEGO Company. LEGO’s lost their patent in the late 80's and yet many companies have tried to jump in on the success of these building blocks, but none have really gained any ground. Why is this?

The reason is because LEGOs does an amazing job with its content marketing. Each LEGO set has a story, a contextual connection with other LEGO sets. The company enhances the experience by immersing the user with the exciting content that is associated with it’s products. This includes the LEGO movie, Star Wars and other partnerships, and the overall theme that each LEGO is made in conjunction with.

This is where many businesses go wrong. They feel that Social Media is the future and though it does have a lot of upside, if you don’t properly create a content strategy, you might as well ditch the Facebook/Social Media strategy. Businesses must first create interesting content that pertains to their business, THEN they can start posting.

Social Media is simply a channel, Content Marketing is the actual message. Make sure you have your message before you start talking.

If you want to know more about Content Marketing, I recommend looking up CopyBlogger, NewsCred, and to buy the book Epic Content Marketing by Joe Pulizzi.

In Conclusion…

I've really been at this marketing game for about 2 years now, but I am obsessed with it. I have not had this much obsession since I first started playing basketball 8 years ago.

I hope that this post and the ones after can help those who are just like me and just trying to learn about marketing and it’s craziness.

Comment

Comment

Why Your Social Media Isn't Working

Jason Khoo - The Secret to Social Media Success

Social Media this, Facebook that, Instagram there! Social Media is the new cool kids in town and like any cool kids, we're all tired of hearing about it. Often you hear, "It's so easy to start.", "The potential is unmatched", and my favorite, "All the successful (cool) businesses are doing it." Now don't get me wrong, Social Media is an extremely important channel of marketing, but it isn't everything. After two years of managing social media campaigns one thing has become apparent. We are all focusing on the wrong thing, or most of us. Social Media is not the answer. It's content! 

What is This Content Marketing

The world of marketing is starting to jump on this buzzword and if you haven't jumped on, you should. Content Marketing is the general concept of marketing centered on the idea that you publish information and value to consumers.

Example: Nike

Nike does this exceptionally. (Quick Fun Fact: For the last 10 years I have ONLY purchased Nike shoes ---- Talk about being a lifetime customer!) 

Anyways back on point, Nike conducts marketing based on hiring superstar athletes to made beautiful ads and commercials. Beyond that though, Nike publishes great content. On YouTube they hire their athletes to create videos on how to play better basketball, how to run faster, what to wear to optimize your play. Nike takes it upon themselves to educate and immerse the customer in the sporting world. They hold marathons, create communities of runners, and even support Nike Fanboys who collect shoes. (I'm not one of them I promise!!! I actually buy shoes for walking and sports.)

Jason Khoo: Content Marketing - Nike

So the reason why I am bringing up Nike is because it is relevant and a great example. Social Media, Email Marketing, Mobile Marketing, and other channels are USELESS if you don't have anything to say. If all you can talk about is your specials and that your store is on the corner of this avenue and that street, nobody cares. Be a dinner guest or a date that has class, a story to tell.

Have To Conduct Content Marketing

I've tried doing marketing for companies that would NOT commit to content and let me tell you, it gets pretty difficult. You have nothing to talk about, no one wants to listen, and its pretty much Social Media silence. It's just as awkward and frustrating as having nothing to talk about with your date.  To truly market and engage your customers you need to add value to their life.

If you are saying to yourself, "What do I even talk about?" Think back to those childhood cartoons and remember, everyone has a story, everyone has something to say. If your client or business sells stuffed animals talk about how to properly take care of them or create stories for each model. If your client likes to paint, talk about the creative process, the story of the artist, or even talk about the power of colors.

Have Something to Say

Everyone has something to say, it's up to you as the marketer or business owner to look inside and find your story.

To end this talk about Content Marketing, I want to say, "Stop talking if you have nothing to say." Stop the constant Social Media Marketing if you don't have anything to talk about, PLEASE!

Comment