3 SEO Tips for a Dominant Local Strategy

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3 SEO Tips for a Dominant Local Strategy

Business is tough. Online Marketing might be tougher.

It is no secret that the internet is changing the way consumers interact with businesses. More and more customers want to order through mobile apps, find information easily through websites, and spend an afternoon shopping from home. Things are different and businesses are being forced to change or pack up. Changing with the time though is much easier said than done. There are way too many topics, too many fields of thought to keep track of everything. Social Media, Search Engine Optimization, Blogging, Website Design, Link Building are  just a few of these different internet strategies that are required for online success.

As a small business without a corporate marketing budget, there are many things that you can do to stay competitive in the online world. These all revolve around local strategy.

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5 Free Marketing Tools & Apps for any Small Business

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5 Free Marketing Tools & Apps for any Small Business

Marketing is easier than ever, but it is also confusing as ever. So many tools exist and hundreds of companies have created marketing solutions to make your marketing campaign easier to track and more effective. It's hard to know which one is right for your team and your business.

Every business and its team will have its own preferences on tools, but the best way to figure out which is best for you is to use free tools to give you an introduction and sometimes these tools are all you need! I created a list of free tools that can introduce and power your marketing campaign.

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Marketing - It Takes A While

Jason Khoo - Marketing, It Takes A While

I had a rewarding conversation with my client this morning. We talked about how events and emails we sent out months ago were starting to show results now. I must say learning this was a sigh of relief, but also breathed life into the high quality work I try putting in. Whether it be link building, search engine optimization, blogging, or just outreach, Marketing takes time. My client would visit farmer markets in the Fall of 2013 and he started to see a steady stream of customer returning back in the Spring and Summer of 2014. Emails I sent out to bloggers were done in early Summer and bloggers were starting to roll in the Fall Time.

It takes time. Building leads, getting links, and finding customers. My advice is to use a strategy of short term gains with long term high quality contacts. Run quick campaigns that will bring a shot of consumers flying in, but make sure to take time out of every month to find the best events or leads.

Leads can be in the form of conventions, events, bloggers, journals, publishers, networking organizations, pretty much anything. However, this requires research, what you need to do is identify and reach out. It'll take a while, but once you get one things will start snowballing.

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All Marketing Boils Down to Outreach

All Marketing Boils Down to Outreach - Jason  Khoo

I had a thought today while working on some client work. I've spent the last two years helping my clients create materials and content. However, I realized that what often is not emphasized enough is outreach.

Outreach? The hec is that.

What I mean by outreach is the concept of sending emails, interacting with other businesses and blogs to gain connections. I think we often forget that marketing is for people. It is not sticking a piece of paper on a cork board and hoping that people will come running to you. (Yes this works, but only for a limited time)

Marketing encompasses some cold calling and sales. Find those who are your industry leaders, those who are your community leaders, and connect with them. Interact in order to gain an opportunity to expose your business to new customers and new businesses.

How Do You Do This Outreach?

Outreach is vital, but one of the most time consuming and meticulous tasks for marketing. The best way to reach out and connect with people is to look on the internet, especially social media. Social Media makes it insanely easy to connect with people.

Find those who are the leaders of your industry. For example, find the best food bloggers or the best parenting newsletters. If you find the best, you will find a multitude of other people following them as well.

So it's often hard to connect and communicate with the best because they are bombarded with thousands of people trying to get a hold of them. If your starting out too, it's not likely you'll be able to get their attention. Don't worry though, there is more.

Look through those who are following and see if any of them are mid level leaders or better yet, local leaders. It's easier to connect with those that are in proximity or those that are not so famous yet. These people are much more willing to connect because they have the time.

Though I am a believer in go big or go home, you got to start somewhere and sometimes the best is to start building small.

How Do You Connect?

This is one where you shouldn't over think it. This is where you send that email, private message, or comment asking for some sort of connection. Remember though, know what you are asking for, whether it be a link, product review, or a coffee.

Just make sure you don't sound like spam or too generic. Remember people always love new opportunities, but these opportunities need to sound real and from a person. So sound real, and like a person :)

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3 Easy Tips to Linkbuilding

3 Easy Tips to Link Building - Jason Khoo

I've just spent the last two hours writing about SEO for my company's blog so I'm in the mood for more SEO talk. Link building is one of those areas of online marketing that seems to get the least attention, however, it probably is one of the most important and effective. Link building is often seen as a science, and it rightfully is. However its application is far from being "scientific". I only say this not because I don't think those who are link builders don't do a legitimate job, trust me it is totally legit, I just think link building scares a lot of people away because the jargon used is so technical.

Here are some Laymen's tips on Link Building

1. Find local directories like Yellow Pages, Dineries, and Foursquare.

There are a surprising number of directories that exist in the world. Why does there need to be so many? I'm the wrong person to ask and I often myself that question when I work on SEO.

It is what it is though. It's a great opportunity for you to build links so whenever you have an hour I would suggest filling out some online forms for these directories.

Quick Tip: Create a Word Doc that has all of the info prior so you can just copy and paste every time. It's the worst to have to re type everything.

2. Reach out to blogs

Blogs are starting to take over the internet. Actually, they probably already have.

Use these blogs to your advantage. Send emails out to these bloggers and ask them if they would like to write a feature about your product or your business. You can offer them free trials, free products, free food in exchange for an honest review. Note the emphasis on honest.

ABE = Always be Ethical

If you can't seem to find any bloggers to help you, ask your friends to help you on social media. Tell them to link your website and review your product. It's small, but it's something and can get you started.

3. Talk to Local Businesses or your Friends who have Businesses

We all are just trying to make it in the online sphere. You can ask your friends or local businesses to help you by providing a link to your website. The best way is to make it organic. What I mean by this is to just write an organic blog post talking about your friend's product and how you want to support them and so on.

It doesn't take a ton of commitment for a link.

 

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