I've just spent the last two hours writing about SEO for my company's blog so I'm in the mood for more SEO talk. Link building is one of those areas of online marketing that seems to get the least attention, however, it probably is one of the most important and effective. Link building is often seen as a science, and it rightfully is. However its application is far from being "scientific". I only say this not because I don't think those who are link builders don't do a legitimate job, trust me it is totally legit, I just think link building scares a lot of people away because the jargon used is so technical.
Here are some Laymen's tips on Link Building
1. Find local directories like Yellow Pages, Dineries, and Foursquare.
There are a surprising number of directories that exist in the world. Why does there need to be so many? I'm the wrong person to ask and I often myself that question when I work on SEO.
It is what it is though. It's a great opportunity for you to build links so whenever you have an hour I would suggest filling out some online forms for these directories.
Quick Tip: Create a Word Doc that has all of the info prior so you can just copy and paste every time. It's the worst to have to re type everything.
2. Reach out to blogs
Blogs are starting to take over the internet. Actually, they probably already have.
Use these blogs to your advantage. Send emails out to these bloggers and ask them if they would like to write a feature about your product or your business. You can offer them free trials, free products, free food in exchange for an honest review. Note the emphasis on honest.
ABE = Always be Ethical
If you can't seem to find any bloggers to help you, ask your friends to help you on social media. Tell them to link your website and review your product. It's small, but it's something and can get you started.
3. Talk to Local Businesses or your Friends who have Businesses
We all are just trying to make it in the online sphere. You can ask your friends or local businesses to help you by providing a link to your website. The best way is to make it organic. What I mean by this is to just write an organic blog post talking about your friend's product and how you want to support them and so on.
It doesn't take a ton of commitment for a link.