Recently, if you noticed I haven't been able to post as much on my blog. (I know it's terrible!!!) My excuse is my school's organization, Entrepreneur Society. I have worked with the organization for four years and as I conclude my final year of college I am now a student adviser. Every week I spend hours researching, preparing, and prepping the new leadership to present educational and exciting information to our new members. Over the last 4 weeks I have been able to gain a new perspective on Content Marketing.
1. Content Marketing is easy when you are creating a product for your customer!
This is the one and ONLY bullet point today, but I am doing this because it is so important. Many businesses have a hard time coming up with the right content for it's customers. Creating stories and articles is pretty much a warp back to the anguish of High School Essays.
What I found though is that if your business/organization is focusing and creating a product that is centered around its customer, then the content marketing section of the business becomes no work at all. Our organization's goal is to help our members take their first step on starting their business. We create presentations, events, and worksheets that help stimulate the Entrepreneur mindset and give confidence to our members to take that leap of faith.
There is so much information that we would like to convey to our members, however, with only one hour a week there is only so much we can do. Here is where content marketing should come in! All those interesting stories, helpful supplements and worksheets we deliver through the different channels of marketing our organization takes part in.
So when thinking about how to convey this to your own business remember, what are all the stories that you wish you could tell your customer? What extra facts and info do you think will enhance the customer's experience? Answer questions like these and your content marketing experience will become ten times easier.